Karlalessing2021@gmail.com ● 303-551-3125 ● LinkedIn/KarlaLessing ● Boulder, CO

Education:

The University of Kansas

NIL (Name, Image, and Likeness)

Name, Image, and Likeness (NIL) Partnerships 2023, 2024

Gained practical experience in social media marketing, influencer marketing, content creation, and audience targeting, resulting in a 6,000-follower growth on my personal account across social media platforms.
Utilized NIL rights to secure and manage partnerships with Steve Madden, Sailfish, Adidas, and Stanley, developing personal branding and digital marketing skills.
Certified in NIL through the University of Kansas.

Leadership Experience:

University of Kansas Athletic Team 2021-present

Student-Athlete, University of Kansas

Provided mentorship and guidance to teammates, fostering a supportive environment and promoting hard work and team solidarity through four years.
Led by example in balancing academics and athletics, maintaining a high GPA, and committing 20 hours a week to training, travel, and competitions.
Excelled in coachability and adaptability as a committed team member in different leadership styles over 15 years, used personal constructive criticism to my advantage.

Volunteer and Fundraising Experience:

Swim Across America 2022, 2023, 2024

St. Louis, MO

Raced to raise money for cancer research, prevention, and treatment.
Raised over $1,000 in the span of one month.
Collaborated with a team of swimmers and community members to promote fundraising efforts and increase awareness.

Student-Athlete Advisory Committee (SAAC) Special Olympics April 2022

Lawrence, KS

Played different sports/activities with children with special needs.
Introduced them to new sports they hadn't played before and provided mentorship.

Technical Skills:

MS Office and Adobe Photoshop

Completed JMC 213 Tech Tools: Visuals and developed proficiency in Photoshop, photo editing, and video editing.
Completed JMC 304: Created and edited videos for various social media platforms.

Relevant Coursework: